A custom quote generator that cut 15–30 minute manual quotes down to under 2 minutes for Portugal's windows and doors market.
Organic traffic growth
Quote generation (was 15–30 min)
New clients via website in Q1
Summary
Tsera built websites and custom quoting tools for multiple companies in Portugal's windows and doors sector, including PanoramaPVC, Windoor, and WindayPVC. The work covered full-site design, SEO, and a bespoke quote generation tool that replaced manual sales processes.
Challenge
Sales teams in this sector were generating quotes manually — pulling pricing from spreadsheets, emailing clients, and losing leads in the follow-up gap. There was also no professional digital presence to support inbound enquiries.
Approach
Tsera delivered websites with structured service pages, case content, and technical SEO, combined with a custom quote generator built specifically for the window/door specification workflow. Each product has configurable options (size, glass type, finish) and outputs a formatted quote PDF.
Outcome
Pavlo Holovnitskyi (PanoramaPVC founder) reported that quotes previously taking 15–30 minutes now generate in under 2 minutes. Organic traffic grew 60% within months. One client reported 20–25 new clients in the first quarter directly through the website.
“Quotes that previously took 15–30 minutes now generate in under 2 minutes. The entire project — website and custom quote generator — was delivered in under one month.”
Pavlo Holovnitskyi
Founder, PanoramaPVC